Meet Alex Gitonga, a testament to the power of entrepreneurial spirit and community support. When he first arrived in Nairobi, he lent a hand on his aunt’s farm in Makongeni, laying the groundwork for his journey ahead.
As fate would have it, Alex transitioned into the meat business in Ruai until road expansions forced a change. Undeterred, he pivoted towards wholesaling tomatoes, tapping into his innate business acumen.
However, the cost of hiring a vehicle to transport his tomatoes from Kirinyaga to Ruai was a significant barrier, devouring a hefty 40,000 Kenyan shillings per week. Determined to overcome this challenge, Alex sought solutions and found hope in an investment group comprised of fellow tomato sellers.
Fortune smiled upon Alex as this group was already a valued customer of APF. Through APF’s group officers, Alex discovered the possibility of financing a vehicle for his business. Not only did this alleviate the burden of high rental costs, but it also bolstered his turnovers, thanks to more affordable loan installments.
Today, Alex’s business flourishes, employing two farmhands and two market staff. This thriving venture isn’t just about profits—it’s the backbone of support for Alex’s family, providing livelihood and stability.
But he doesn’t stop there—his sights are set on expanding into agribusiness, with plans to acquire farming land in the near future.
Alex’s journey epitomizes the transformative impact of financial empowerment and community collaboration. At APF, we’re committed to supporting entrepreneurs like Alex as they chart their paths to success. Join us in empowering dreams and driving economic growth, one success story at a time.
